Mobile-first indexing refers to Google’s practice of indexing and ranking a web page’s mobile version rather than its desktop version in its search results. This approach stems from the increasing prevalence of mobile internet users over desktop users. Click-Through Rate measures the percentage of users who click on a link to your site in search engine results pages (SERPs) out of the total users who viewed the link. For SEO, tracking conversion rates helps you understand how well your site is performing in turning organic traffic into valuable actions.
Google rewards websites that prioritize user satisfaction by improving their visibility in search results. This blog breaks down what Google ranking signals 2025 look like, how SEO ranking works, and what role E-A-T plays in search rankings. Ranking for local searches requires focus on a combination of different local SEO ranking factors.
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Many of these searches include a city name, or the phrase “near me.” These users are looking for businesses near their geographical location. When users conduct searches using “near me” or “in (location)”, this triggers the Google Business Profile listings. Local SEO is a little different because it also requires using Google Business Profile. Google Business Profile is a feature of Google search that lists local businesses on a map, based on a user’s search.
Search engines evolving
To use Local Rank Tracker effectively, first, you’ll need to set up your project. This involves specifying the keywords you wish to track and the geographical areas you’re interested in. The beauty of a local rank tracker is its ability to focus on specific cities and regions, giving you a granular view of your performance in different areas. To harness the power of reviews, local business owners should make it a priority to encourage their customers to share their experiences and feedback. This can be on Google itself or on other relevant third-party review sites.
- This list expands up to 220 SEO factors, each briefly described to highlight how it influences rankings.
- Reviews have grown a little in importance over the last few years – taking up 16% of ranking factors in 2020, compared to 12% back in 2018.
- Some evidence for these conclusions came from search engine patents, papers, and, more recently, documents that surfaced during Google’s antitrust trial in 2023.
- The keyword sets from consecutive years coincide by more than 90 percent with the database from the previous year, as a rule.
Organic vs paid search
A simple way of finding the latest information to keep your content fresh is by using Google Trends. Google values transparency when it comes to businesses, meaning it wants clear, consistent, and easy-to-find information BHS Links about your business details. HTTPS (Hypertext Transfer Protocol Secure) is a secure protocol that encrypts data transmitted between a website and its visitors.
See which results are currently ranking and determine whether or not your content would be a good fit. If so, take this opportunity to see why certain pages are ranking. Well-optimized business sites will include content for each of those search types.